From moving house to delivering a box of tree frogs, AnyVan offers a unique and tailored service to every customer. The company has been built around a warm and human personality – quirky with a focus on ‘can-do’ and customer satisfaction.
AnyVan approached us to help further define the brand values, and to create a visual identity which could bring their core proposition of ‘We Move Anything, Anywhere’ to life. The brief was to set AnyVan apart from the more traditional competition.
We captured the spirit of the brand through fun pop-art mash ups using bizarre and unique ‘move anything’ objects, against a vivid backdrop of AnyVan blue.
This brand style was designed to be implemented across media channels, helping to build visual continuity from Luton van sides and backlit posters to social media. We also helped develop a characterful and fun tone of voice to further enhance the lively brand personality.
The AnyVan campaign and its tactical variants are currently running across YouTube, Twitter, Facebook and through their partner sites Gumtree and PreLoved with plans to roll out into press and radio later this year.